Marketing Trends (Merchants of Cool)

There is always something that's trending, and people always pursue these things in an effort to seem cool. The problem with marketing towards trends is that when something becomes too mainstream it becomes less cool. An example of something being popular and then going out of style recently is popsockets for phone cases, which attach to the back of a phone and allows you to prop it up.

I feel as if most people just bought these in order to fit in not because they actually used it to prop up their phones. Another item that is hot and trendy is clout goggles. These glasses are quite cheap and a few celebrities wearing them made people want to wear them as well. Then as more people wore then everyone felt as if they had to buy a pair to increase their "clout" which is basically being seen as cool or being popular/influential. 

A few brands have mastered marketing towards being cool. Supreme for example, sells a limited amount of their clothes in order to create hype around its products. Although widely recognized it can remain cool because not everyone can have it. Personally I find all of this stupid, people buying stuff to try and fit in and be cool. I refuse to hop on any of these trends, however from a marketers viewpoint it is quite nice.